Power Lift was established in 1999 in Jefferson, Iowa (USA) with a plan to manufacture Olympic lifting platforms for athletic and sports performance facilities. Since that time, Power Lift has been on an uphill growth against competitors and has expanded to its internationally renowned range of strength equipment. The company takes pride in being an innovator in the exclusive market and specialized in providing strength equipment to elite sporting facilities, including many NCAA collegiate programs, NFL, NBA, Major League Baseball and US Olympic teams.
The Power-Lift range is popular for its unique design and appearance, professional appeal and safe, durable and multifunctional training capabilities. All equipment is designed, engineered and constantly refined based upon feedback and requests from the US’ top strength and conditioning coaches. This process allows Power Lift to manufacture equipment that is unmatched in the industry for its functionality and ability to improve athletic performance.
Company History
1987 -- Jeff Conner formed Conner Athletic Products to distribute high quality fitness equipment.
1989-1998 -- Conner Athletic Products was the Midwest United States distributor for Hammer Strength Equipment.
1999 -- Conner Athletic Products, Inc. created the Power Lift brand name for the manufacture of heavy duty free-weight training equipment and Olympic Lifting platforms.
2000 -- Power Lift began manufacturing and on March 23rd delivered their first Power Racks to Billings West High School in Montana. Modular free-weight lifting stations including Power Racks, Multi Racks and Half Racks were developed.
-- Original manufacturing was completed in five separate locations throughout Jefferson, Iowa and employed 20 full time employees.
-- First registered trade mark was granted to Power Lift.
2001 -- Power Lift was granted its first patent for the "Rhino Hook" Bar Catch.
2002 -- Power Lift was featured in Sports Illustrated with a feature article on the Strength and Conditioning facility at Arizona State University.
2003 -- Power Lift consolidated all manufacturing processes into a 50,000 square foot state-of-the-art facility.
-- Power Lift received its second patent for the "Lever Action" Bench.
2005 -- Power-Lift completed the first of three building expansion plans with the addition of a 10,000 square foot office and showroom complex.
-- Power Lift is recognized throughout the industry as the leading manufacturer of athletic performance strength training equipment to athletic performance facilities, high schools, colleges and professional teams around the world.
2006 -- Second phase of the expansion was completed with an additional 5,000 square feet designated for trade show equipment and storage.
-- Power Lift received its third patent for the Rotating Chin Up Handle attachment.
2007 -- Power Lift introduced its new "Pro Select" line of selectorized equipment, the first selectorized product line to feature 4" x 3" 7 gauge steel construction, designed for athletes.
-- Power Lift continues to be the leader in athletic performance strength training and gym equipment. Current operations include 45 employees located in Jefferson, Iowa with continued dedication to the manufacturing and sale of strength training equipment. Power Lift also maintains an international presence in Australia and New Zealand through its sole distributor, In2Fitness.
